Hot Rat Media take great care to ensure the protection and privacy of visitors to hotratmedia.com. In doing so we are fully compliant with the Data Protection Act, ensuring an ethical, safe and responsible relationship between client and service-provider.
The information required by hotratmedia.com from customers and visitors is outlined below.
Visiting the Website and Placing Orders
Visitors can create an account by registering on hotratmedia.com. This is by no means compulsory, however opening an account does streamline the website’s user interface and experience. A customer does not need to set up an account to make purchases on the site. Instead, the server can generate a temporary file for the duration of the user’s browsing session that stores purchase details.
Sensitive information (name, email, address, telephone numbers..etc) you are required to enter during the order process is only shared with our payment service provider and the agents on our team working to fulfil your order.
All data is securely transmitted via 128-bit socket layer connection in line with the industry standard. We do not store any payment details.
We also collect anonymous browsing data that helps us to recognise trends and optimize the website experience for all our users. This includes information on how popular products and pages are over time, and here visitors most frequently exit our website.
Please note that some outbound links on hotratmedia.com are affiliate links. We may earn commission on the traffic from our site to these affiliates or if a purchase is completed using one of these links. We can assure you when you make a purchase you will not experience price fluctuations wether the link is used or you purchase from our affiliates directly/use non-affiliated links to reach our affiliates websites.
A hotratmedia.com account streamlines the order process and grants users access to exclusive information and offers. These benefits are not available to guest users. We require a valid email and some personal details to provide these benefits. Once registered you will be provided with/create a password that will give you access to the member’s area. We only store your personal details to facilitate the order process on hotratmedia.com.
Hot Rat Media only pass on your personal details to third parties in order to process transactions or if required by law to do so. We do not gather your information autonomously other than to procure anonymous browsing data as described above and in accordance with the Google Analytics terms and conditions described below.
Hotratmedia.com uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics makes use of “cookies”, text files loaded on your device. This allows us to analyze user behaviours. Data generated by the cookie about your behaviour (including your IP address) shared with us and stored by Google on their servers in the USA.
Google uses this data to create reports on the way the website is used that we can then use to improve it, as well as providing other services related to website activity or internet usage.
Google uses this data to analyse your use of hotratmedia.com, creating reports for our agents to view and providing various other services relating to website activity and internet usage.
Google may transfer your data to third parties where required to do so by law, or where third parties process this data on Google’s behalf.
The data we collect is processed and used with the sole intention of making our service better for you and other users.
Internal Record Keeping
If a customer agrees, Hot Rat Media may send promotional information on products, special offers, services and other useful information via e-mail.
The data we have harvested may be used to analyse and improve our products and services.
If a customer agrees, Hot Rat Media may periodically contact members or customers (via e-mail, mail, phone or fax) for marketing research. This research is conducted with the intention of understanding our clientele’s needs and their opinions of our services.
Hot Rat Media is committed to ensuring that your data is secure. To prevent fraudulent access or disclosure, various physical, digital and operational procedures are used to safeguard the data we collect.